I would like to do my tactical media project on the different approaches to environmental consciousness and the certain prejudices that are associated with each one. I come from a ranching family in the middle of Nevada and have grown up with a more conservative view on the environmental issues that are of importance in political and social debates today. Coming to Santa Clara, I have been exposed (I would argue, perhaps overexposed) to a different side of the environmental debate. With a focus centered more on recycling and preservation, rather than usage, of resources, I have heard a great deal of criticism towards the traditions and practices that my grandfather has partaken in since he established his ranch over 40 years ago. For my tactical media project, I would like to analyze both sides of this debate, seeing if it boils down to a set of core issues; I would also like to see if there is a political connection, as I know that the majority of my family is fairly conservative. I would like to conduct interviews with students, and maybe even faculty, on campus as well as use my own experience and information from my family to hopefully create a video that illuminates the different sides of the debate.
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